Why Gen-Z is Moving from Breezers to LIONSDEN AIR

Gen-Z doesn’t drink like the previous generation. Today’s young crowd wants drinks that look premium, taste smooth, and deliver a real buzz. Bacardi Breezer once ruled India’s RTD (ready-to-drink) category, but its 4–5% light kick and sugar-heavy taste no longer excite modern drinkers.

LIONSDEN AIR has emerged as the premium alternative. At 8% alcohol, crafted with an apple base and precision filtration, it doubles the strength while keeping the finish crisp and clean. This makes it a perfect upgrade for Gen-Z who crave more than just sweet, syrupy alcopops.

Because refreshment should never weigh you down.
LIONSDEN AIR Cranberr

Breezer vs AIR: The Clear Difference
Strength: Breezer 4–5% vs AIR 8%
Taste: Breezer syrupy vs AIR crafted apple base
Flavors: Breezer classics vs AIR’s bold Cranberry, Peach, Lychee, Lemon Mint
Vibe: Breezer nostalgia vs AIR’s premium Gen-Z lifestyle

From house parties in Bengaluru to lounges in Hyderabad, AIR is quickly becoming the symbol of the new generation’s drinking culture. It’s not just a replacement for Breezer; it’s an evolution.

 

Breezer was yesterday’s drink. **LIONSDEN AIR** is today’s premium buzz — crafted smooth, 8% strong, and built for Gen-Z